Call Center

An Effective Call Center Supports and Grows Your Business

A contact center offers valuable benefits to any size company by making it easier for customers to access information and resources. Customers want a low-effort, effective service experience through any channel they wish to use: A recent industry survey demonstrated that more than 80 percent of people are likely to continue doing business with a company that provides a good experience, but 66 percent of consumers are likely to stop spending money with a company as a result of a bad one.

For small and midmarket companies, however, smaller budgets and limited IT resources have challenged their ability to find true, multichannel contact center solutions that fit their needs for affordability and low-risk integration, as well as ease of deployment and management.

Benefits of an Effective Call Center

There are myriad benefits to having a high-quality call center set up for your business. First, it means you can offer customer service at just about any time. When someone has a problem with your goods or services, they want it addressed in real time, not always during regular business hours. Plus, depending upon where they are in the world, their business hours may not be your business hours. A call center allows you to arrange for customer service whenever you want to make it available, even 24 hours a day.

A second consideration is reduced wait time. Call center software is designed to organize and route calls quickly, so there is a minimum of wait time. Call center operators have the capacity to jump from one call to the next, so you don’t keep your customers waiting. Also, you can use call center technology to get the right specialist to the right customer, whether that’s simply an operator who speaks the customer’s language or one who has specific technical knowledge the customer needs.

To learn more about the benefits of a call center or to request a free quote on setting up call center solutions, contact Merlin Communications today.